Strong international brands Strong distribution networks Brand segmentation in target market segment Constant products innovation Long term investing in Research and Development Leverage on economies of scale by gathering different segments for product production Investing in communication Building a pool of loyalty consumers 2.
Synergy The company is using the synergy of its international brand reputation which is well-known for using its research facilities in creating quality cosmetics products.
Product distinction scheme is use to enable the company to do their cosmetics merchandises accessible to more consumers thereby assisting the company to turn its client base.
For example, Maybelline and Garnier should continue to operate as separate business units. Option Two The company can introduce and custom-make bing hair and tegument attention merchandises aiming male consumer between age of 18 and 50 old ages old.
The company must move rapidly for the fabrication of new pes attention personal attention merchandises before its rivals gain the upper manus. Selected our strategic choice We select option two.
The increasing population of internet users and online shopping open up e-commerce market in China. Previous Strategy adopted by company The company started off with a French chemist developed and marketed hair dye to hairdressers throughout France.
If new technologies threaten to make your product obsolete, you can take steps to update your offerings and make them more relevant. Previous Strategy adopted by company The company started off with a French chemist developed and marketed hair dye to hairdressers throughout France.
Hence the company is able to gain new market shares in the foot reflexology business.
Option One With the growing trends of consumer going for foot reflexology, the company can create foot care personal products which can leverage on its strong brand name for the luxury and mass markets.
Cosmetics merchandises are non a necessity merchandises therefore in the event of a planetary fiscal crisis. There is a growing trend that the labor cost is rising although it is still cheap compared to developed countries Lennard, Luxury cosmeticss brands will attract many corporate buyers who want to sell their products thus the buyer bargaining power is moderate.
Technological As of The success of the company lies in its organization structure and strategic management build on top of its constant product innovations and long term investment in research and development. It besides ain patents.
More than 81 percent of Chinese students have a secondary degree Statistics, They currently have the highest market share in the cosmetic industry.
There is a turning tendency that the labour cost is lifting although it is still inexpensive compared to developed states Lennard. It is a market leader in the cosmetics industry with 28 international brands, operating in over countries. References 2 Mind Tools: The increasing population of internet users and online shopping open up e-commerce market in China.
Consistent meetings between management, research laboratories and marketing could foster product ideas and lead to greater innovation. China has million cyberspace users Sharma. Thus the company has strong financial base which enables them to generate internal funds for its global marketing activities.
It has high tariffs which is on decreasing slope Sharma. Organizational Strategy Loreal’s organizational strategy has been the key to its international growth and success.
With operations in over countries and different products offered in each country, the structure and strategy of the Loreal group is what will determine their future. Strategic Analysis of L’Oreal in China Essay Sample. The paper gives an overview of L’Oréal: its short history, the current and previous strategy adopted by the company, the strategy analysis of its external and internal environment, its strategy formulation and the possible options.
Business Analysis of PT Group Essay. BT group is a British multinational telecommunication company headquartered in London, UK. It has business operations in over countries making it one of the largest telecommunications company in the world.
Strategic Analysis and Strategic Management Essay Explain why strategic analysis is necessary in the process of developing an appropriate strategy. Identify tools that are available to examine the external environment and discuss how and why they are used.
The true competitive advantage was also the new packaging solution. L´Oréal was the first company that offered its products in individual small doses to enhance safety and comfort for consumers. Strategic Analysis of L’Oreal in China Essay Sample.
The paper gives an overview of L’Oréal: its short history, the current and previous strategy adopted by the company, the strategy analysis of its external and internal environment, its strategy formulation and the possible options.Strategic analysis of loreal in china essay